Thumb Print Media
Thumb Print Media is a full-service creative design agency based in Hawaii, with roots in California.
Sector
Multimedia
Role
Graphic Designer
Time
19-20
The company positions itself as a partner for brands looking to evolve. They emphasize building long-term partnerships with businesses of all sizes, from smaller companies to larger organizations seeking comprehensive creative support.
Background
Their service offerings span three core pillars: branding, design, and digital. On the branding side, they handle everything from brand concepting and strategy to naming, voice and messaging, story development, identity systems, and branded merchandise.
Their design work covers creative and art direction, logo and icon design, print design, marketing and business collateral, product development, and print production. It's a broad scope that suggests they're set up to take a brand from early strategy all the way through to tangible, produced assets.
EVOLVING BRANDS FORWARD
I designed menu layouts & marketing materials for a major global brand in the restaurant industry. Designed in formats that include digital, translite, print & web. Followed brand guidelines for color, typography, graphic elements, & copy in English & Spanish. Designs were required to visualize product, pricing, & promotion Information in an efficient engaging layout & design.
In the system
Designing inside a major brand system is a different kind of practice. The big decisions about palette, type, and identity were already made, so the work happens in inches. Hierarchy, rhythm, clarity. Where the price sat. How the promo competed with the product. Whether the eye landed on the burger or the offer first. Designing across digital, translite, print, and web in English and Spanish meant every layout had to read the same way on every surface. The constraints sharpened my eye for the kind of decisions most people scroll past.
